In the summer of 1886, with his seven sons and two daughters by his side, William set out to fulfil a lifelong ambition. Together they began building his Distillery by hand, stone by stone. After a single year of work it was ready and William named it Glenfiddich, Gaelic for Valley of the Deer. Today, Glenfiddich is now one of the worlds most recognised brands and is sold across the globe. We were tasked to create the 'shop of all shops' for the whiskey exchange in Changi airport, Singapore to launch a single cask whisky which was exclusive to Singapore and to the the travel retail sector. Our brief was simple, to bring the essence of Dufftown, Scotland to Singapore and not only promote a unique product but to quite literally bring elements of the Scottish landscape to the other side pf the globe.
We cerated the design from the ground up using the airports spacial plans to create the technical drawings for the chassis and outer features of the installation. We cerated a detailed technical drawing for not only the static elements of the structure but also for function parts such as electronics and hardware.
To support this, full scaled renders were also cerated to show the client a like for like representation of the build and materials used before we started production.
Production was split between London and Singapore, all technical elements of the build were prototyped and tested prior to being finalised and then then shipped out to our partner agency in Changi. We used real Bourbon casks which were supplied in from Glenfiddich to create the immersive experience chamber but also to be coopered into smaller casks that would be used for tasting sessions.
All materials were researched to reflect the exact preferences of the client and to mirror GTR guidelines. these ranged from Machines Correx through to spun brass and various illuminated acrylics.
We also deployed the ‘experience of Dufftown’ into the installation. an iPad interface was created to act as a control panel which allowed the customer to launch a video of Glenfiddich’s malt master talking about the product but also to show atmospheric conditions in Scotland, sounds of birds sinning at dawn and also to launch mist during the hours of sunrise.
