The DK88 was Burberry's first fully customisable bag which allowed the customer to create a unique design which could also feature a 3 letter monogram. For this project, we created an immersive display table which allowed the customer to sample a number of different coloured leathers and fixings. The draw device was the star of the show with this activation. Once closed the customer would be able to see a like-for-like representation of their bag using the various components available on the table.
As part of the main launch, we designed and deployed a pop up in Burberry’s Spring Street NYC. The activation was installed overnight and launched early in the morning. The event was Broadcasted live on social media by a number of influencers & media platforms.
The DK88 was also featured in Harrods for a 3 month pop up in their concessions department. we cerated a custom table, similar to the NY Spring Street table but more compact. an interactive iPad was also included to allow the customer to customise and order their bag online after they have sampled the materials.
