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H&M: Giambattista Valli

Introduction

Enter the magic world of couturier Giambattista Valli: An eclectic feast infused with femininity, where the drama of rich embellishments meets the fluttering of romantic ruffles, sharp tailoring and street-inspired details. We worked on a series of Out of Home deployments globally for this signature campaign creating graphics for building graphics, Tube station 6, 12 & 48 Sheets, bust stops and other bespoke placements.

Design

Using H&M’s global guidelines, we designed a series of formats as master graphics to be used on all Out of Home applications. This included a range of material that could be easily adapted to whatever size was required and distributed globally.

Client

pario

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